When talking with a potential new client about auto insurance, I typically hear the words “full-coverage”. Many consumers are under the assumption that if they have full-coverage that they are really fully covered. If you are at fault in a traffic collision, most of the time there will be a law suit. We do live in CA. where everyone is so sue happy. Let’s face it, if you are going to get sued, you are going to be sued BIG; attorneys do not sue just a little. The average automobile law-suit in CA. is around $200,000. So let’s say you have 15/30 bodily injury coverage and you are sued for $100,000. Your insurance carrier will write a check for the $15,000 and wash their hands at that point. Who do you think they will come after for the remaining $85,000? YOU!!! They will come after your assets, equity in your home and even garnish your paycheck up to 25%. So did full-coverage help in this scenario? If your current Insurance Agent is not having these types of discussions with you, perhaps it’s time to find another agent.
What is ADAS- Advanced Driver Assistance Systems
ADAS technology creates a circle of safety around the vehicle. Many safety features come from the front-facing camera in the windshield, including lane departure warning and traffic sign recognition.
Why are these systems being used in vehicles?
There are 1.2 million Traffic fatalities globally on an annual basis by far the largest contributor is human error. 90% adoption of ADAS systems could reduce fatalities by 67%. In the United States alone it is projected that with 90% adoption of ADAS in vehicles 33,000 lives would be saved and in China this number rises to 275,000 lives per year.
Currently 6% of the windshields being replaced by Safelite AutoGlass have some type of ADAS feature and this number is expected to double each year in the foreseeable future. The government is pushing for these additional safety features as well as consumer demand for these options.
How does this impact the consumer when a windshield is replaced?
With some of these safety features the cost of the windshield is more expensive as well as a process called “recalibration” is required after the replacement is performed to ensure that the safety features are working properly.
Below are some cash price examples of windshield costs with and without the safety features requiring recalibration. Please keep in mind that these are examples and market pricing may vary:
2014 Ford Taurus
A windshield for a vehicle without ADAS options range from $259.00 and $699 for a Windshield on a vehicle with ADAS options.
2015-2017 Acura MDX
A windshield for a vehicle without ADAS options range from $359.00 and $999.95 for a Windshields on a vehicle with ADAS options.
These prices do not include recalibration charges. Safelite AutoGlass charges $300 but they have seen dealer prices in excess of $2000.